We already had a few concepts about how to solve the problem, but we decided to do a co-creation session with the children. Our goal was to involving the children in creating a solution for our problem, without them knowing we were talking about them by asking them to solve this “riddle”.
Frank needs to cross the river to go to his house. He always uses the damaged and unsafe bridge(1). There is another bridge that is more safe(2), but the way is longer and he needs to wait because sometimes the bridge is open for the boats who need to pass. How can we motivate Frank to use the safer bridge? And how can we make the waiting more fun for him?
This way of co-creation gave us more insight about the interest of these children and led to our final concept: Dance till you pass.